Marcus Rivera

Marcus Rivera is the lead writer and editor at RestaurantLaunchpad. Guides are built on a structured research methodology using data from the Bureau of Labor Statistics, National Restaurant Association, SBA, and U.S. Census Bureau, with equipment evaluations based on total cost of ownership analysis and published specification verification.

How to Build a Bar Program for Your Restaurant (Step-by-Step Guide)

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Disclosure: RestaurantLaunchpad is reader-supported. When you purchase through links on our site, we may earn an affiliate commission at no additional cost to you. Read our editorial policy. By Marcus Rivera | May 19, 2026 | How We Evaluate Quick Answer: To build a profitable bar program, start by defining your concept (full bar, beer … Read more

How to Prepare Your Restaurant for Summer: The Complete Checklist

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Disclosure: RestaurantLaunchpad.io is reader-supported. We may earn a commission if you purchase through our links at no extra cost to you. By Marcus Rivera | May 17, 2026 | How We Evaluate Quick Answer: To prepare your restaurant for summer, focus on seven key areas: HVAC maintenance, seasonal menu updates, peak-season staffing, outdoor dining setup, … Read more

Restaurant Photography Guide: How to Take Stunning Food Photos That Drive Sales

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This post may contain affiliate links. We may earn a commission if you purchase through our links, at no extra cost to you. By Marcus Rivera | May 16, 2026 | How We Evaluate Quick Answer: Great restaurant photography doesn’t require a professional photographer. A modern smartphone with good lighting and basic styling techniques can … Read more

Restaurant SEO Guide: How to Rank #1 for “[City] + Restaurant” Searches (2026)

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Disclosure: RestaurantLaunchpad is reader-supported. When you purchase through links on our site, we may earn an affiliate commission at no additional cost to you. Read our editorial policy. By Marcus Rivera | May 15, 2026 | How We Evaluate Quick Answer: To rank #1 for “[City] + Restaurant” searches, you need a fully optimized Google … Read more

Best Email Marketing Platforms for Restaurants (2026): Top 7 Compared

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Disclosure: RestaurantLaunchpad is reader-supported. When you purchase through links on our site, we may earn an affiliate commission at no additional cost to you. Read our editorial policy. By Marcus Rivera | May 15, 2026 | How We Evaluate Quick Answer: The best email marketing platform for most restaurants is Mailchimp for its free tier … Read more

How to Calculate Restaurant Labor Cost Percentage

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Disclosure: RestaurantLaunchpad is reader-supported. When you purchase through links on our site, we may earn an affiliate commission at no additional cost to you. Read our editorial policy. By Marcus Rivera | May 13, 2026 | How We Evaluate Quick Answer: Restaurant labor cost percentage is calculated with this formula: Total Labor Cost ÷ Total … Read more